In Brief: Krinos names Holmes

The creative of agency principal Peter Holmes clinched the Krinos Foods Canada account for Holmes Donin Alloul of Toronto.Three other Toronto agencies were in the running for the new business.Last December, the Concord, Ont.-based importer and maker of Greek and Mediterranean...

The creative of agency principal Peter Holmes clinched the Krinos Foods Canada account for Holmes Donin Alloul of Toronto.

Three other Toronto agencies were in the running for the new business.

Last December, the Concord, Ont.-based importer and maker of Greek and Mediterranean foods initiated a search for an agency to support its entry into mainstream grocery stores with a branded line of more than 20 products.

Krinos began distributing to ethnic specialty stores in Canada 30 years ago, and, six years ago, became a bulk foods supplier to grocery chains.

Last fall, Krinos introduced feta cheese into supermarket dairy sections, and, this past January, entered its new line of jarred products.