TripleDecker French creative breaks in Que.

February 5, 1996 by Strategy Staff

Pizza Hut has launched the French version of its advertising for its new TripleDecker pizza.

The 30-second spot, from Auger Babeux FCB, which features Quebec singer Joel Denis singing a version of his hit Le Yaya, breaks today.

It will air on Quebec’s main French tv networks for the next several weeks. Other executions are planned for point of sale, print and direct mail.

Marc Seynave, account director at Auger Babeux, says the agency’s job is to generate maximum impact for the pizza.

Based on the success in Quebec of its stuffed crust pizza, Pizza Hut is aiming for an almost instant traffic increase at its 69 Pizza Hut restaurants and delivery counters in the province.