Kwikset relaunch

February 5, 1996 by Patti Summerfield

Kwikset, a Black & Decker company, is relaunching its entire brand in Canada.

Kwikset, a 50-year domestic lock brand, will now be known as Kwikset by Black & Decker.

Its high-end line will be called Titan by Black & Decker.

The relaunch will be supported by a national consumer advertising campaign and in-store material and displays.

Advertising in national consumer publications is expected to begin in April.

Kwikset has been owned by Black & Decker since 1989. PS