For the Record: Saatchi gets Grand Prix honor

February 5, 1996 by Strategy Staff

Saatchi & Saatchi Advertising Canada has copped a Grand Prix award for its Toyota ‘It’s more than just a car’ tv spot. The award comes from Toyota, which recognizes the best advertising done for the company each year. The Toronto work won over entries from the u.k., Australia, the u.s. and Japan.