BBDO cops three Golds at Cassies

BBDO Retail walked away with three Golds at this year's Cassie Awards, held Oct. 29 in Toronto, for its work on the 1995 Chrysler Minivan launch for client Chrysler Canada. The agency took the overall Grand Prix as well as prizes...

BBDO Retail walked away with three Golds at this year’s Cassie Awards, held Oct. 29 in Toronto, for its work on the 1995 Chrysler Minivan launch for client Chrysler Canada.

The agency took the overall Grand Prix as well as prizes in the New Product and Automotive/DIY categories.

Short for ‘Canadian Advertising Sucess Stories,’ the Cassies honor advertising campaigns by Canadian agencies – but not on their creative merits. Cassies are handed out to campaigns that can demonstrate a significant impact on sales of the featured brand or product.

Ogilvy & Mather scored a double, with Golds in the Longer & Broader and Personal Care categories for its 1991 to 1994 Dove Soap campaign. (Client: Lever Pond’s).

J. Walter Thompson took a Gold award in the Food category for its 1994 (and still running) Philadelphia Cream Cheese campaign. (Client: Kraft Canada).

Palmer Jarvis Communications won a Gold in the Services Category for its acclaimed ‘Humungous Bank’ ads, which ran in the B.C. Lower Mainland from 1992 to the Spring of ’97. (Client: Richmond Savings of Vancouver).

MacLaren McCann’s ‘I Am’ campaign for Molson Canadian beer took a Gold in the Beverages category. (Client: Molson Breweries).

FCB Toronto’s 1993-to-present campaign for Goodwill Toronto won a Gold award in the Not-For-Profit category. (Client: Goodwill Toronto).

The third biennial Cassie Awards spread kudos among a field of 28 contending agencies in 13 categories.