Outstanding new campaigns

The goal was to let everyone know that Indigo now stocks your favourite cuppa joe alongside the reading material, so the Grey

The goal was to let everyone know that Indigo now stocks your favourite cuppa joe alongside the reading material, so the Grey

team came up with the idea of depicting Starbucks’ ubiquitous cup icon in an arrestingly informative fashion. The posters will be in all

Starbucks located in Indigo book stores across the country

thoughout the summer.

Dead simple, dead clever.

client: Starbucks Coffee Canada

marketing director: Karin Koonings

agency: Grey Worldwide Northwest

creative directors: Jeff Lewis, David Wong, Michele Riml

art director: David Wong

copywriter: Michele Riml

digital artist: Bart Allan

account service: Lisa Bishop, Mary Birchard