Survey says…

March 8, 2005 by Strategy Staff

Total respondents: 415

My company CEO’s involvement in marketing is…

too involved: 6.5%

very involved: 33.5%

somewhat involved: 34.9%

limited: 18.3%

nonexistent: 6.3%

did not answer: 0.5%

I would define my brand’s ad image as…

just right: 57.4%

bland: 29.4%

edgy: 11.3%

did not answer: 1.9%

The biggest issue facing the marketing industry currently is…

ROI pressure: 36.5%

ad clutter: 23.2%

media fragmentation: 14%

accountability: 8.5%

consumer being in control: 7.7%

privacy: 5.3%

corporate responsibility: 3.4%

did not answer: 1.4%

I would describe my relationship with my agency as…

excellent: 16.4%

very good: 28%

good: 32.3%

fair: 11%

troubled: 4.3%

very troubled: 1%

did not answer: 7%

My title is…

president: 1.2%

CMO: 1.2%

VP marketing: 13%

director of marketing: 4.6%

marketing manager/co-ordinator: 37%

brand manager: 10.6%

ad manager: 5.3%

communications manager/director: 3.8%

director of business development: 1.7%

consumer relations manager: 1.9%

research director/manager: 1.2%

sales director/manager: 1.9%

none of the above: 15.2%

did not answer: 1.4%

I am…

male: 52%

female: 46.5%

did not answer: 1.5%

I am in the following age bracket:

under 26: 2.7%

26-35: 29.9%

36-45: 38.5%

46-55: 21.9%

56+: 5.3%

did not answer: 1.7%

My salary is in the following range:

under 30K: 0.7%

31K-50K: 9.4%

51K-70K: 18.3%

71K-100K: 34.7%

101K-150K: 19%

151K-200K: 6%

201K plus: 5.1%

did not answer: 6.8%

I last had a raise…

one year ago or less: 75.1%

one to two years ago: 16%

three to four years: 4.8%

five to six years: 0.5%

more than six: 0.5%

did not answer: 3.1%

My last raise amounted to ___ % of my annual salary.

2-5%: 64.5%

6-10%: 18.6%

11-15%: 7.2%

16-20%: 1.7%

21-25%: 1.9%

26%+: 1%

did not answer: 5.1%

My level of job satisfaction is…

very high: 16.4%

high: 40.2%

so-so: 34.4%

low: 5.1%

very low: 3.4%

did not answer: 0.5%

I foresee myself working at my company for a total of…

under one year: 6.5%

1-3 years: 19.5%

3-5 years: 19.3%

6-10 years: 28.4%

11-15 years: 7.2%

16-20 years: 8%

21-30 years: 6.3%

30+ years: 3.4%

did not answer: 1.4%

The number of people who work in my department is…

under 5: 29.2%

6-10: 26.5%

11-15: 9.6%

16-20: 9.2%

21-50: 17.8%

51-100: 2.9%

101-200: 1.7%

201+: 2.4%

did not answer: 0.7%

I would describe morale in my department as…

excellent: 6%

very high: 13.5%

high: 36.6%

fair: 32.5%

low: 7.6%

very low: 1.9%

did not answer: 1.9%

My manager is…

male: 69.9%

female: 27.5%

did not answer: 2.6%

I prefer my manager to be…

male: 10.8%

female: 3.4%

doesn’t matter: 84.3%

did not answer: 1.5%

The biggest attraction for me when planning a career move is…

opportunity for professional development: 48.2%

support of senior management

for marketing dept: 26%

company’s reputation for

innovative marketing: 16.2%

opportunity to advance quickly: 8.2%

did not answer: 1.4%

The thing that most influences loyalty for my company is…

well-managed company: 34.2%

camaraderie of workplace: 17%

respect for personal marketing contributions: 14.9%

creativity of workplace: 14.7%

leading salary and benefits: 10.1%

non-stressful environment and pace: 7.2%

did not answer: 1.9%

In the past year my marketing budget has…

increased a lot: 10.8%

increased a little: 35.2%

stayed the same: 25.8%

decreased a little: 15.7%

decreased a lot: 8.9%

did not answer: 3.6%

When it comes to new marketing disciplines, in the last year I have spent the most money on…

brand integration: 61%

viral marketing: 10.4%

SMS: 5.5%

advergaming: 3.1%

blogs: 1.2%

did not answer: 18.8%

When it comes to new marketing disciplines, in the next year I will spend the most money on…

brand integration: 56.6%

viral marketing: 15.2%

SMS: 4.8%

advergaming: 1.9%

blogs: 1%

did not answer: 20.5%

My marketing department is…

growing in size: 33.2%

remaining the same: 55.2%

shrinking in size: 10.4%

did not answer: 1.2%

The influence of my marketing department is…

growing: 52.3%

remaining the same: 38.1%

shrinking: 8.9%

did not answer: 0.7%