Them’s fightin’ ads

It's a bird, it's a plane...uh, yeah. It's a plane. A branded fighter jet, to be precise, being carted around New York City and attracting stares from curious onlookers.

It’s a bird, it’s a plane…uh, yeah. It’s a plane. A branded fighter jet, to be precise, being carted around New York City and attracting stares from curious onlookers.

Abraham Slavin, CEO of New York-based AVI Media Group (which has partnered with supplier Jet Angel), is hooking up advertisers with a fleet of refurbished decommissioned military fighter jets that can be adorned with ads and parked in public spaces for street-level promotions.

‘So many people want to sit in these planes and feel like a kid again,’ says Slavin. And no, the planes don’t fly around the city – they’re pulled on the back of a trailer.

‘A fighter jet in the middle of any city is going to get people’s attention,’ says Slavin, who used a jet to participate in festivities celebrating Israel’s 60th anniversary last May in Times Square. ‘It’s the ad Mecca of the world, and nobody was staring at the ads – they were all staring at the plane.’

One of Slavin’s first customers was Pure Power Boot Camp, an N.Y.C.-area fitness program based on military training regimes. The military jets were a perfect tie-in for the brand.

Advertisers can expect to pay anywhere from $2,500 US to $5,200 US a day, depending on whether they want to use a more common jet, like a missile, or something more rare, like a F14 TomCat or a F106B Delta Dart. Slavin also offers weekly and monthly rates.

Slavin plans to take his jets on the road: ‘Possibly even to Canada,’ he says, ‘if you can cross the border with a missile!’ www.jetangel.com