Introduction: Trying times

The networks followed the consumers' example and exercised caution in spending this year, preferring to invest in proven properties (hello, Leno) and spit-and-polish refreshes for specialties with broadening appeal - or, in the case of the CBC, decided to forgo the fall upfront tradition altogether. Marketers, meanwhile, are learning to love the accessibility of home-grown reality programs and getting in on brand integration opportunities from the get-go.

The networks followed the consumers’ example and exercised caution in spending this year, preferring to invest in proven properties (hello, Leno) and spit-and-polish refreshes for specialties with broadening appeal – or, in the case of the CBC, decided to forgo the fall upfront tradition altogether. Marketers, meanwhile, are learning to love the accessibility of home-grown reality programs and getting in on brand integration opportunities from the get-go.

Trying times? They are that. Nevertheless, the shows must go on. For all the Fall TV essentials, read on.

Jump to:

The Fall TV fixer-upper

Canadian upfronts

New York upfronts

Cross-country checkup

Specialty hot list

Handicapping the shows

The grid