Marketer of the Year 2010

A big bank ran away with your votes for the top spot, with fashion, diapers, groceries and a transit system hot on its heels.

Winning Marketer of the Year takes chutzpah – you need to be willing to try new things and perhaps even fail a few times (though not too many) while blazing a trail for your brand.
To establish our shortlist, we asked industry observers who they thought really stood out this year, tossed in some of our own nominations, consulted experts and then wrestled the list down to a top five. Then we asked Canadian marketers to cast their votes, as they weighed in on the state of the marketing nation in our annual industry survey.
In the end, TD Financial Group’s Dominic Mercuri took home the crown for his groundbreaking integration deals, youth-focused digital and commercials starring a pair of grumpy old men.
Read on to learn what Canada’s top marketers were up to in 2010, including The Bay’s Patrick Dickinson, P&G’s Zeeshan Shams, Sobeys’ Belinda Youngs and Société de transport de Montréal’s Denise Vaillancourt.

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Dominic Mercuri, TD Canada Trust

Patrick Dickinson, The Bay

Zeeshan Shams, Procter & Gamble

Belinda Youngs, Sobeys

Denise Vaillancourt, Société de transport de Montréal