2012 strategy’s Creative Report Card winners revealed

Leo, DDB and BBDO top agency list, while James Ready, Wrigley and Mars Canada top advertisers list.
CoverFeb12

It’s that time of year again: the awards are in, we’ve toiled over Excel spreadsheets and compiled lists of who won what at the most prestigious regional, national and international advertising award shows. And now Canada’s most creative creatives and innovative brands have been crowned in our annual Creative Report Card.
Thanks to a screw-up-turned-PR-goldmine and some unique billboard deals, Leo Burnett and James Ready capped off a banner year of award wins, claiming top Brand, Agency, Creative Director, Art Director and Copywriter honours.
But so what? What happens after you top the Creative Report Card honour roll?
That’s the question we posed to each of the winners – what’s next for your business, your creative and your team? Where do you go from here?
Read on to see who scored what and where they’re going next.

Jump to:
James Ready expands in 2012: Leo Burnett and the beerco top the CRC
Other Leo award winners
BBDO and Wrigley get global attention
Top advertiser runners-up: big year for candy and cars
Big agency movers and newcomers
Rethinking on a budget: CD duo Chris Staples and Ian Grais take third
Art & copy runners-up
Agencies: full list
Advertisers: full list
Creative directors: full list
Art directors: full list
Copywriters: full list
Methodology