Burger King savours the taste

May 14, 2012 by Jennifer Horn
 

Catering to stereotypically Canadian taste buds, Burger King has launched a new Whopper, sandwiched with Maple BBQ, Canadian cheddar and smoked bacon. It will be promoted with a campaign including TV, radio and online ads in English and French Canada, with creative by Taxi 2 and media by Initiative.

In a showcase of how one can savour the taste of the new sandwich, the TV spot features a couple about to dig in when the male counterpart stops to show his companion how best to eat the Whopper. The slow motion performance turns her off, as she makes an awkward exit to dine elsewhere.

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