The B!G Awards

See what came out on top in strategy's annual awards that celebrate agency work beyond advertising.
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What happens when agencies go beyond the borders of advertising? They create solutions that solve problems beyond the remit of marketing, with longer-term impact than campaigns. The seventh annual B!G Awards looks at some of the biggest ideas of the past year for some of Canada’s biggest brands representing big votes of confidence in the scope of their agencies’ strengths.

Sid Lee, which won Silver last year for transforming a ferry boat and floating threatre into the Bota Bota Spa-on-Water, took home Gold this year for a new architectural innovation, also involving ship-building.

Silver went to MacLaren McCann, which created a social recruitment protocol that was adopted as a global best practice.

This year’s Bronze winner, Cundari, literally turned brand assets into art and auctioned it to raise funds for charity.

Read on to learn more about this year’s B!G winners.

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Gold: Sid Lee Architecture and Red Bull Amsterdam

Silver: MacLaren McCann and MasterCard

Bronze: Cundari and BMW

Judging panel and methodology