Canadians win at the Globes Awards

The Marketing Agencies Association honours the "best of the best" in advertising in Chicago.

Three Canadian agencies won five awards at today’s Globes Awards in Chicago. The awards, hosted by the Marketing Agencies Association Worldwide, recognizes works that’s first won at an MAA-approved local competition (The Promo! Awards within Canada).

Cossette Montreal and Hunter Straker each took a Gold, while Ogilvy Action won three Bronzes.

Cossette took top prize in the consumer services category for its “Montreal Festimania” campaign for the Collectif de festivals Montrealais, which connected people on the streets with Montreal singer/piano player Merton, who would then improvise a song based on the person’s surroundings.

Hunter Straker took home Gold in the shopper marketing category for its Medicine Cabinet campaign with Johnson & Johnson, which invited consumers to bring in their old and expired medicine into Shoppers Drug Marts for safe disposal.

Ogilvy Action’s “Are You the Magnum Heir” campaign for Unilever took home Bronze in trial and awareness, fully integrated and consumer products. The campaign hunted for the fictitious heir of the brand’s creator, offering up a cash and “royal treatment” as the prize.

The big winner of the show was American Express’ “Small Business Saturday,” by U.S.-based Digitas, which created a day after Black Friday encouraging people to shop at small businesses.