MAOY: Jury

The industry vets who judged Media Agency of the Year.

 Media Agency of the Year jury:

SÉBASTIEN BISCH
Global marketing and communication director, Eidos-Montréal, Square Enix

Bisch began his career in sales and marketing in the consumer goods industry, working for the French offices of P&G and L’Oréal. He then joined the videogame industry, working for Electronic Arts (EA) on the French market, where he oversaw the international launch strategy of several franchises based out of its Swedish and Montréal studios. In 2010, he joined Japanese firm Square Enix in the newly formed Eidos-Montréal studio. Last year, following the commercial success of its first videogame, Deus Ex: Human Revolution, Eidos-Montréal was awarded Studio of the Year by Edge magazine.

DUNCAN FULTON
SVP, communications and corporate affairs, Canadian Tire Corporation & CMO, FGL Sports

Fulton is a member of the Canadian Tire and FGL Sports executive teams and works across all business areas. He was formerly the GM and senior partner of international public relations company Fleishman-Hillard where he led the company’s largest accounts. As a key strategist within the Omnicom network, he played an important role in multi-agency campaigns, bringing together experts in advertising, social, experiential, direct to consumer and paid and earned media.

BRENDA GALLANT
Director of marketing, Tourism PEI

At Tourism PEI, Gallant has worked on projects such as Atlantic Canada House at the 2010 Olympics, Live with Regis and Kelly in Prince Edward Island and the royal visit of Prince William and Kate Middleton. Prior to joining the tourism organization, Gallant was the director of marketing and development for the Confederation Centre of the Arts, a national arts organization featuring Anne of Green Gables – The Musical, among other productions.

PETER MEARS
CEO, Mediabrands Canada

Mears assumed the responsibilities of Mediabrands Canada overall leadership last year, which includes three full-service media planning and buying agencies. After a brief stint in the U.K. managing global accounts for PHD, Mears was approached to head the newly-formed UM agency brand in Canada at the end of 2009. In 2001, he worked with HYPN in Toronto, with a diverse portfolio of clients including Unilever, and spent most of the 1990s working at PHD in London.

KRISTI MURL
Senior brand manager, cold beverages, Kraft Canada

Murl has helped build recognizable brands such as Kraft Dinner, Ritz, Oreo, Jell-O and Crystal Light. Most recently, she was instrumental in establishing a new category in the Canadian market with the launch of MiO Liquid Water Enhancer, targeting elusive male millennials with marketing initiatives such as the “Changes” TV spot and a trick squirt video with online sensation, Dude Perfect.

MARILYN ORECCHIO
Director of sales, women, Corus Entertainment

Orecchio has over 20 years of experience in advertising and broadcasting. In her current role, she is responsible for establishing and executing the sales strategy for the women’s portfolio of stations. Having been with Corus since 1999, she took on responsibility for leading the sales team that successfully launched and expanded the women’s portfolio of brands to include W Movies, Cosmopolitan TV and OWN: Oprah Winfrey Network, in addition to the flagship W Network.

LAUREN RICHARDS
Independent media consultant

Richards previously led media agencies Starcom MediaVest Group and Cossette Media, and is currently working independently as a consultant to help clients, media sellers and media associations best connect with consumers and agency professionals. She has been a Cannes Media Lions judge and is a multiple Lion winner herself. She helped start the Media Innovation Awards in 2000 and AToMIC Awards in 2011. Richards was named Internationalist Innovator of the Year and strategy’s Media Director of the Year in 2009.

CHRIS WILLIAMS
President, IAB Canada

Williams, the newly appointed president of IAB Canada, was formerly the managing director of Media Contacts Canada. Throughout his career, he has managed production, creative development, account service and media. He has taught digital courses and lectured at community colleges and Canadian universities, and has been the recipient of media accolades such as Canadian Marketing Association Awards, Media Innovation Awards and John Caples Awards.

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