New head of planning at Taxi Toronto
Mark Tomblin has jumped continents to join Taxi in its Toronto office as the new head of planning.
The former planner at Leo Burnett in London, England will report to Nancy Beattie, general manager and will work on a variety of accounts at the agency, beginning this week. Tomblin was brought in to bring a “global perspective to the agency’s strategic planning capabilities and clients,” according to a statement.
“Mark is going to be a great fit at Taxi. His diverse background working with startups, several leading global agencies and consultancies, not to mention his extracurricular activities in academia and music, are a welcomed addition to the culture we thrive on,” says Rob Guenette, CEO, Taxi in the release.
During his nearly four year stint at Leo Burnett, Tomblin worked on the Kellogg Europe and Kellogg UK accounts. He also previously held the position of director of strategy at TBG London as well as director of planning at Publicis Ltd, and has worked with an ample assortment of brands such as BBC Worldwide, Sony Records, American Express, Harrods and Renault Europe.
“Taxi is an agency whose global creative reputation is simply formidable and one where the thinking has always been built on solid strategic foundations,” says Tomblin. “So the opportunity to lead and help develop its planning offering was simply far too good to miss.”