The 2013 CASSIES winners revealed

Read all about the winners of the only Canadian awards to recognize business effectiveness proven by rigorous published cases.
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What good is advertising if it doesn’t get results?

With nearly anything eligible for 15 minutes of viral fame, brands want a piece of the action. There’s pressure to be as funny as a comedian or as cute as a monkey to break through. But brands still have the same ultimate goal: ROI. It’s easy to get lost in a sea of clever creative, but the true measure of success is what campaigns did for the bottom line.

Luckily, the CASSIES are here to recognize the programs that made a real impact. The only Canadian awards to recognize business effectiveness proven by rigorous published cases, the CASSIES are presented by the ICA, in association with the AAPQ and the APCM. The 33 winning cases were revealed at a gala on Jan. 28 at the Ritz-Carlton in Toronto.

Read on to find out what a brilliant idea is really worth.

All winning cases were edited by CASSIES editor David Rutherford.

Cases:

The Grand Prix:

AutoTrader boasts the Most Cars in One Place

The Gold Winners:

Zellers’ Festive Finale

SickKids transforms pain into play

Budweiser’s Fan Brew

BMW Canada’s 1M Launch

EOS reinvents lip balm

El Tabador boosts Koodo

Plan Canada’s girl power

The Silver Winners:

Mitsubishi cures electric fears

MTS rolls out Morty 2.0

Larsen relaunches a local favourite

Oreo’s two cultures

Heart & Stroke makes death wait

Activia returns to feeling its best

Hellmann’s grants Real Food wishes

Gatorade’s G Series packs a wallop

Home Depot goes local to win Quebec

Ikea’s “Moving Day”

Maple Leaf quells sliced meat concerns

Wiser’s welcomes and wins over recruits

Mini’s big decade

The Bronze Winners:

Boston Pizza scores with all meat wings

Bell gets people talking

Mountain Dew charges back onto the scene

Quebec pork producers campaign for change

Western Union taps holiday traditions

Ikea brings it home

Lottery invites Atlantic Canadians to ask away

Scotties thinks outside the box

TD gets comfortable

It’s all good for McCain

President’s Choice gets personal

Boston Pizza introduces finger cooking

Globe Creative Effectiveness Prize:

Cundari and SickKids

 

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