The 2013 CASSIES winners revealed
Read all about the winners of the only Canadian awards to recognize business effectiveness proven by rigorous published cases.
What good is advertising if it doesn’t get results?
With nearly anything eligible for 15 minutes of viral fame, brands want a piece of the action. There’s pressure to be as funny as a comedian or as cute as a monkey to break through. But brands still have the same ultimate goal: ROI. It’s easy to get lost in a sea of clever creative, but the true measure of success is what campaigns did for the bottom line.
Luckily, the CASSIES are here to recognize the programs that made a real impact. The only Canadian awards to recognize business effectiveness proven by rigorous published cases, the CASSIES are presented by the ICA, in association with the AAPQ and the APCM. The 33 winning cases were revealed at a gala on Jan. 28 at the Ritz-Carlton in Toronto.
Read on to find out what a brilliant idea is really worth.
All winning cases were edited by CASSIES editor David Rutherford.
The Grand Prix:
The Gold Winners:
The Silver Winners:
The Bronze Winners:
Globe Creative Effectiveness Prize: