Zulu Alpha Kilo and Grey Canada win Gold at ADC Awards
The Art Directors Club announced the winners of its 92nd Annual Awards yesterday in Miami, and a few Canadians took home hardware.
The biggest Canadian winner was Zulu Alpha Kilo, which nabbed two awards in the Interactive category – Gold (Physical, Installation) and Silver (Craft, Art Direction) for its “Quattro Experience,” a mini slot-car game for the Bay street crowd.
“We’re all thrilled to see an amazing client like Audi recognized globally for original work out of Canada,” said Zak Mroueh, president and CCO of Zulu Alpha Kilo. “The Zulu team is honoured to be awarded amongst some of the world’s top shops.”
Grey Canada also picked up an Interactive Gold (Craft, Use of Technology) for the “World’s Most Valuable Social Network” for Missing Children Society of Canada, which created the first-ever online search party for missing children by having people “donate” their social networks, allowing reports of missing kids to appear in their news feeds.
Taxi took home a Bronze (TV/Film, Television Small Budget) in the Advertising category for “Most hockey Dreams Die – Bobby Bishop” for the Hockey Hall of Fame, as well as a Merit (Integrated) for “Pothole Season,” an app and website created by the Montreal branch of the agency.
Leo Burnett picked up an Advertising Merit (Ambient/Environmental, Stunts/Guerrilla) for “The Street House” for Raising the Roof, inviting Toronto passersby to experience the dwellings of a homeless person during the city’s Doors Open event.
And an Interactive Merit (Website, Campaign Site) also went to Edmonton-based Calder Bateman for its “No Homophobes” site for Institute for Sexual Minority Studies and Services, which tracks homophobic language on social media.
Among the big honours handed out at the show were Agency of the Year to McCann NY and Network of the Year to BBDO.
Tags: ADC Awards, Art Director's Club, Audi Canada, Calder Bateman, Grey Canada, Hockey Hall of Fame, Institute for Sexual Minority Studies and Services, Leo Burnett, Missing Children Society of Canada, No homophobes, Pothole Season, Quattro Experience, raising the roof, TAXI, Zulu Alpha Kilo