Cossette wins Via Rail

The agency will handle the marketing communications work for the transportation company and its Via Preference loyalty program.
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Cossette has been named the marketing communications agency for Via Rail’s main brand work as well as its Via Preference loyalty program, taking over from previous AOR, Palm + Havas

“I’m very proud that we won these two national accounts. This win shows that the integrated services we offer, along with our extensive expertise in cutting-edge relational marketing, are fulfilling the needs of major brands,” says Mélanie Dunn, president of Cossette in Quebec in a release on the wins.

The agency will begin working with the brand in a couple weeks and will work alongside the brand’s media AOR Touché.

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