SapientNitro Toronto has hired Michael Howatson in the new position of  ECD.

Howatson, a creative veteran with more than 20 years experience working in the digital field, started on Monday. He is charged with managing the growing volume of work in the Toronto branch of the global agency. SapientNitro says his hiring reflects its commitment to further expand and enhance its creative strength in Toronto, in a release.

Howatson says he will involved with all of the agency’s Toronto accounts, including Harley Davidson, Chrysler – Jeep, Loblaws and BMO.

Most recently, Howatson was  ECD of platforms at Blast Radius in Vancouver, where he had previously worked with clients including Nike, Nokia and Microsoft, and prior to that he was CD and co-owner of H2collectives.