Bell Media: The New Brand Content Upfronts

Bell Media was named by strategy magazine as 2013 Brand Partner of the Year for its unique and innovative partnerships ...

Bell Media was named by strategy magazine as 2013 Brand Partner of the Year for its unique and innovative partnerships with a variety of advertisers across its vast content portfolio including The Amazing Race Canada, Master Chef Canada, The Much Music Video Awards, etalk, The Social, TSN World Junior Hockey Championships etc.

Meet the Content leaders of Bell Media as they discuss the planning activity that occurs when developing new content ideas across its Acquisitions, Independent Production, In-House Production & TSN Production teams. They will take part in a moderated panel and describe how creating relevant content for audiences also provides opportunities for advertising partners to create amazing Branded Content that meets their business objectives.


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Corrie Coe


SVP, Independent Production

CTV


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Mike Cosentino


SVP, Programming, CTV Networks; Chair, Bell Media Programming Council

CTV Networks


Nanci Maclean

VP, Bell Media Productions

Bell Media



Mark Milliere


SVP, Production

TSN


Moderating:


Perry MacDonald


VP, Conventional Sales

Bell Media

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