Postmedia: The New Brand Content Upfronts

Newsworthy Partnerships: Content Marketing and Innovative Publishing. Yuri Machado, SVP of Strategy and 3i, is a key player in Postmedia’s branded ...

Newsworthy Partnerships: Content Marketing and Innovative Publishing.

Yuri Machado, SVP of Strategy and 3i, is a key player in Postmedia’s branded content initiatives. He has spearheaded a variety of business partnerships to help expand content marketing opportunities and develop a customer-focused strategy for success. Duncan Clark, VP of Strategic Initiatives, has taken a different approach to content marketing. He has identified key partnerships in the social space to organically build communities where brands and people collide. Yuri and Duncan have both been successful in developing unique ways to get the right message to the right audience.


In this session, they will explain their approaches to content marketing, explore strategic partnerships and provide award-winning examples from projects such as Gastropost (Canadian Online Publishing Awards: Gold – Best Use of Social Media). These innovative content marketing solutions signify the importance of exploring strategic partnerships and have helped usher in the new era of news media.


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Duncan Clark


Vice President, Strategic Initiatives

Postmedia Network


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Yuri Machado


Senior Vice President, Strategy and 3i

Postmedia Network

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