CBC: The New Brand Content Upfronts

CBC’s content, programming and revenue executives share upcoming opportunities for advertisers plus the critical elements required to undertake successful branded ...

CBC’s content, programming and revenue executives share upcoming opportunities for advertisers plus the critical elements required to undertake successful branded entertainment partnerships with Canada’s public broadcaster – from music to sports to entertainment programming – all through the creative filter, process and lens of what makes sense to CBC’s visitors, listeners and viewers.


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Kai Black


Executive Producer of Music and Special Programming

CBC Music & Radio


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Gaye McDonald


Director of Client Marketing

CBC Revenue Group


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Trevor Pilling


Head of Programming

CBC Sports


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Susan Taylor


Executive in Charge of Production, Factual Entertainment

CBC

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