Opening Keynote: Branded Content is King – The Future of Entertainment

The question is not whether branded content is the future of advertising, but whether it’s the future of media and ...

The question is not whether branded content is the future of advertising, but whether it’s the future of media and entertainment consumption. Electus is a production studio that unites creators, advertisers and distributors under one roof, spawning the likes of Mob Wives and Fashion Star. From format shows like Bet on Baby to Samsung’s Ultimate Gamer reality series which ran on SyFy and USA Networks, Electus is redefining how entertainment is produced, packaged and consumed. In conversation with Barry Krause, Laura Caraccioli, President, Content Marketing for Electus, offers her insights into how next generation studios are leveraging brands, entertainment and pop culture … and bravely makes a few predictions on future formats and content.

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Laura Caraccioli

President, Content Marketing

Electus

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Moderator:Barry Krause

Founder, CEO

Suite, The LiveLab Company

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