Infographic: The social media and mobile gender divide

Women are more likely to follow a brand for a deal, men are more likely to scan a coupon, and other interesting bits of info.

Did you know women are more likely to ignore your social ad than men? Or that men are more likely to scan a coupon on their mobile device?

Apparently women and men approach social media and mobile differently, according to a recent infographic released by Using data from Pew, Nielsen and Exact Target, the digital financial website examined how the sexes differ when it comes to interacting with themselves and brands in the mobile and social space.

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