New hires at Tribal Toronto

The shop has added an ACD from Buenos Aires and other creatives following new client wins.
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Tribal Worldwide Toronto’s CD Josh Stein says he now has a team in place he believes he can “throw anything” at and get results.

The shop announced a slew of recent creative hires yesterday, the first significant moves made under Stein, who joined the agency last fall.

The moves follow new business wins for Tribal that it could not disclose, as well as organic growth that includes new brand assignments for General Mills and Google.  

While Stein says he assumes the shop will continue to grow and there will be other opportunities to add more talent, he is confident in the group he’s got.

“When you have the right people that you trust and you know are capable of great things, that makes all the difference,” he says.

The seven new faces include Diego Bertagni, formerly CD for OgilvyOne Worldwide in Buenos Aires, where he worked for clients including American Express, Coca-Cola, IBM and Banco Santander Rio.

Stein says the shop had found Bertagni a couple of months after he started and had been going through the process of having him join from overseas. He says bringing Bertagni in was his “first stamp” as new CD, with the moves that would follow to fill in the pieces he felt were missing.

“We need to recognize the type of individuals that can come in and fit with our culture and that starts with digital,” says Stein. “But I think our clients are looking to us to do lots of stuff, and having your roots firmly planted in digital gives you a good foundation.”

Also joining is senior copywriter Frank Macera from Leo Burnett, where he recently was part of the “The Walking Dead Rotting Finger Countdown” OOH execution for the AMC show in Toronto’s Union Station.

Senior art director Kevin Filliter joined the agency  from Cossette, where he worked on clients including Future Shop, Ronald McDonald House Charities and Habitat for Humanity.

Jamie Spears and James Leake are a copywriter and art director team joining from Havas Worldwide in Toronto, while Norma Penner, who has worked on brands including Joe Fresh and Maple Leaf Foods, joins as design lead.

The shop also announced Jarrod Beaton is its director of user experience. He has a background in creating online experiences, having worked at Critical Mass as its senior experience manager for nearly five years, while most recently he was a digital consultant. He settled in at his new role late last year.

Image via Shutterstock.