JWT boosts executive team

The Toronto agency has brought in three new VPs, including Matt Syberg-Olsen from Red Urban and Innocean's Gary Westgate.
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JWT has made a slew of senior creative hires in recent months.

Most recently Matt Syberg-Olsen joins the team as the VP/CD on the Tim Hortons account, after spending two years at Red Urban as a senior writer and CD, according to a release. Most recently, he worked on the Volkswagen account, which the agency lost to DDB. He recently picked up Silver and Bronze Cannes Lions for the agency’s Once More documentary. Prior to Red Urban, he worked at Leo Burnett, Extreme Group and MacLaren McCann in progressively senior roles. He joined the team in mid August.

Also joining the team, as of Sept. 1, is Gary Westgate as VP/CD to work on a number of accounts, including Air Canada, Nestlé and Grand Marnier. Westgate has spent the last three years working at Innocean as the ECD, and prior to that, worked at Taxi Canada as CD.

Dean Foerter also joined the agency in August as the VP head of integrated marketing, returning to JWT after doing stints at Sapient Nitro, Publicis and BBDO.

Finally, Craig Hum joins the team as the director, business insights and analytics. He hails from BlackBerry, where he developed data models, and had previously worked at Telus leading the telco’s quantitative analysis. He’ll be responsible for deepening the agency’s business reporting practices, including KPI and metric development (a skill set marketers have identified as a need for agencies looking into the future – in fact 60% of marketers believe that data holds the key to good creative ideas).

The agency also promoted Ryan Spelliscy to the role of SVP/ECD. Spelliscy, who joined the agency a year ago from Sid Lee Toronto, has worked on the agency’s biggest clients, including Tim Hortons, Walmart and Mazda.

Image via Shutterstock.