People moves at JWT and Cossette

Both agencies have parted ways with CDs, while Cossette has brought in a new VP of strategy and planning from the client side.
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There’s been a slew of agency folks shuffling around these past few months.

Following a summer where Y&R CEO Chris Jordan left the shop and FCB CCO Robin Heisey was laid off, and weeks after Tyler Turnbull joined FCB from Proximity while BBDO/Proximity let go SVP and ECD Jon Finkelstein and VP/ACD Deborah Prenger, comes the news that Paul Wales, formerly EVP, ECD on Tim Hortons at JWT, along with Joe Piccolo, CD at Cossette, have both departed their jobs.

JWT CCO Brent Choi confirmed that Wales had left the agency. Matt Syberg-Olsen joined in August as VP/CD on the Tim Hortons account, while Ryan Spelliscy was promoted at the same time to SVP/ECD.

Wales, a former president and CCO at one-time JWT conflict shop Enterprise Advertising, had worked on the Tims brand since 1999. Wales is starting a consultancy called An Independent*Wales.

Meanwhile at Cossette, a spokesperson confirms Joe Piccolo has left that agency. He would not comment on the circumstances of Piccolo leaving other than to say it was not part of cost-cutting at the shop, which he adds is continuing to invest in new talent.

Piccolo joined from FCB in July 2013 to work on the McDonald’s business with creative director Sean Barlow, who joined at the same time from Leo Burnett.

Cossette has also announced the addition of a new VP strategy and planning. Michaela Charette joins the agency after spending 14 years on the client side, most recently as director of marketing at AB InBev on the Kokanee, Budweiser and value brands. Notably, she contributed to the successful “Red Lights” and “Zeppelin” campaigns. In her new role, she’ll work directly with a number of clients, and will help build up the strategy team’s shopper marketing, consumer insight and product innovation expertise. She’ll report directly to SVP strategy and planning Jason Chaney, who joined the agency this past February.