Taxi bolsters senior ranks

The WPP agency is hoping to kick the year off right, promoting six men into leadership roles.
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On the heels of the departure of former president Nancy Beattie before the holidays, Taxi has announced a bevy of promotions in leadership roles across the network.

Three new VPs have joined the agency’s ranks, including Matt Shoom-Kirsch, who has been promoted from general manager of Taxi Toronto to VP client operations in North America. Sean McDonald takes over as VP brand experience, promoted from his role as director, digital strategy. Finally, Ben Feist, former group CD, will take on the position of VP technology.

The shop has named a number of new general managers, including Mike Leslie (formerly managing director on the Telus account) as GM for Taxi Vancouver, Russ Stedman (former director of business development) as GM of Taxi Toronto, and Daniel Shearer (former managing director on the Kraft account) as GM at Taxi 2.

Rob Guenette will continue to lead the agency as president and CEO, while Paul Lavoie officially took the role of CCO back in December.

The moves come as a result of the agency’s growing Kraft and Canadian Tire portfolios, as well as new business wins, according to a release. They also come on the heels of a tumultuous year at the agency, which includes the departure of a number of senior level executives (including the aforementioned Beattie, former CCO Frazer Jelleyman, former chief development officer Jeremy Gayton to Lg2 and former ECD Jordan Doucette to Edelman), the closure of the agency’s Calgary office, as well as the loss of biggest client Telus last summer.

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