Creating connections through branded content

Mark Childs, Samsung Canada CMO, has been busy lately. There has been increasing buzz on the brand over the past ...

Mark Childs, Samsung Canada CMO, has been busy lately. There has been increasing buzz on the brand over the past few years due to the innovative content plays that are driving the brand momentum. Childs will take us behind the scenes on some of Samsung’s mainstream and millennial-grabbing programs, and how the dual strategy has helped them form an authentic connection with their fanbase and future consumers.

Mark Childs

Chief Marketing Officer

Samsung Canada

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