Lotus Awards to bloom again

The ICA has taken the reins on the awards honouring the creative achievements of B.C.'s marcom community.
Lotus Awards

Pictured: The last Lotus Awards in 2013.

Mark your calenders, B.C. ad folk. The Lotus Awards have returned.

The Institute of Communication Agencies (ICA) announced yesterday that it would be bringing back the award show recognizing the best creative work of individuals, brands and agencies in the British Columbia communications and advertising community.

Chairing the 2015 Lotus Awards will be Frank Palmer, chairman and CEO of DDB Canada, Nadine Cole, SVP and general manager of Cossette, and Scot Keith, founder and CEO of 123w.

“After a thorough review of categories and submission requirements, learning best practices from other award platforms, as well as gaining candid feedback from B.C. agencies and marketers, we’ve put a plan in motion to improve upon the competition,” Jani Yates, president of the ICA, said in a press release.

The awards were called off last year by the previous organizing body, the Advertising Agency Association of British Columbia (AAABC), due to a lack of interest from the province’s largest agencies and the inability of the organization to handle the evolving needs of the province’s advertising community.

Prior to awards being called off, the AAABC issued an RFP for a new non-profit to take over and run the show. In its press release, the ICA said it was holding off on taking the reins for the awards until it had the support and feedback of the local ad community, and will be continuing to consult with its chairs and others in the Vancouver community during the planning process.

The call for entries will begin on June 1 with a deadline of Aug. 4. The awards gala will be held Nov. 5 at the Fairmont Vancouver Hotel.