Taxi wins Cogeco business

The agency was chosen for its "deep understanding" of the cable co's industry.
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Cogeco Cable Canada has chosen Taxi as its new creative AOR for the next five years, along with media agency Touché! after a competitive review process.

“Given the major transformations within the industry in recent years, we needed to step back and review our needs in terms of creative and media agencies,” Anne Isabelle Roussy, VP of marketing and product development at Cogeco, said in a press release. “After meeting with some very talented agencies, we chose Taxi for its deep understanding of our industry, its experience in brand management and its thoughtful creativity. Those traits were key to our decision.”

More than 35 agencies answered Cogeco’s request for information, and 10 were invited to pitch the business (six for creative and four for media buying).

Cogeco will continue to work with OgilvyOne Worldwide, its outgoing AOR – which it worked with for 13 years – on ongoing projects until the end of the fiscal year.

This is Taxi’s latest win after picking up the Leon’s and Casino Rama business last month.

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