John St. picks up two more senior creatives

Marketa Krivy joins as CD on the new Shoppers Drug Mart account, along with Mooren Bofill as design director.

Marketa photocropJohn St. has two new senior creatives, hiring Marketa Krivy as CD and Mooren Bofill as design director.

Both hires are new positions made in response to business growth. Krivy will be leading the work on the agency’s Shoppers Drug Mart account, which it was awarded in January.

“Marketa is a pro,” said Angus Tucker, co-ECD at John St. “She completely understands the digital and retail landscape, yet she is a brand thinker at her core. She’s won awards locally and multiple times on the world stage and has the distinction of creating one of the ICA’s top 10 ads of all time.”

Krivy joins from KBS Toronto, where she had been the creative director working on the Target account since early 2014. Prior to that, she was working as a freelance creative at agencies including Taxi, TrojanOne and Sid Lee, and has held art director positions at Y&R, Zulu Alpha Kilo, Cossette, DDB and JWT over her 19 years in the industry.

Mo photofinalcropBofill was most recently a freelancer, having spent six years prior to that working as a design director at Zulu Alpha Kilo. She has worked on clients including Corona, Coca-Cola, Workopolis and Bell. Stephen Jurisic, co-ECD at John St., says since bringing Bofill on four weeks ago, the agency has already won a packaging project from a client and three new design assignments.

The pair are the latest of several new creative hires at the agency over the last year. In February, John St. hired ACD pair JP Gravina and Simon Craig from BBDO, as well as Tom St. John as director of digital. Those hires came after bringing Niall Kelly on as CD in October. The agency also opened a new office in Montreal in January.