Canada shut out of Film Craft

Four chances were not enough in the increasingly crowded category, with the Grand Prix going to U.K.-based John Lewis' Christmas spot.
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Despite four mentions on the shortlist, no Canadian agency will be bringing home one of the 66 Lions awarded in Film Craft.

DDB Canada’s “Airport” for Netflix and BBDO Toronto’s “Price of Progress” for Prince Edward County were both up in the Script category, with Tribal Worldwide Canada’s “Dadhood” for Peanut Butter Cheerios up in both Script and Casting. The entries were chosen to be among 177 listed on the shortlist from 2,205 entries (double the number of entries in 2014), 50 of which came from Canada.

The Grand Prix in Film Craft went to “Monty’s Christmas,” the 2014 iteration of the annual holiday spot for U.K. retailer John Lewis by Adam&EveDDB in London. In it, a boy watches as best friend, a happy penguin, keeps getting distracted from play time by happy couples that he sees. The point of view then switches to the boy’s mother, who smiles as she watches her son play with a pair of stuffed penguins.

“It was a beautiful piece and a unanimous decision,” said jury president João Daniel Tikhomiroff, founder and partner-director of Brazilian production house Mixer. “All the Golds were brilliant executions and based in a great idea, and our [Grand Prix] choice was what really touched our hearts.”