Cossette has won the business for Groupe Média TFO, Ontario’s French-language educational media company.

Cossette will provide advertising, marketing and communications work for a three-year term. It will also handle the expansion of the organization’s brand, franchises and platforms in Ontario and Quebec.

In addition to television, Groupe Média TFO has apps, websites, online games and social media channels. As of this month, its nine YouTube channels have gained more than 100 million views (what it says is a 523% increase over the same time last year).

TFO has previously worked with Lowe Roche on creative, with its “Je-ne-sais-quoi Télé” campaign picking up a CASSIES Bronze earlier this year.

Last month, Cossette also won the business for the Retail Council of Canada and the Business Development Bank of Canada. In late May, it also picked up the SickKids account.

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