How are Canadians buying for back-to-school?

As the busy retail time of year draws to a close, we look into some seasonal stats.
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This story appears in the September 2015 issue of strategy.

With young Canadians headed back to class, this busy time for retailers, when brands compete for parents’ hard-earned dollars, is wrapping up. So in honour of the new school year, strategy decided to take a peek into the shopping season.

The dollars and cents of it:

4% Canadians’ projected back-to-school spending increase

42% of Ontario parents spend at least half of their back-to-school budget on clothes

49% of Ontario parents believe BTS shopping is among the most pricey times of the year

 The where and when

55% of Canadian college/university-aged students complete BTS shopping prior to Labour Day

80% of BTS buyers spend two weeks or less shopping

36% of post-secondary-aged students had planned to visit two stores or less for BTS shopping

35% of this demo had planned to hit up fewer retailers than last year

 The role of online

¼ of Canadian post-secondary-aged students said online will play a greater role in their BTS shopping than the previous year

67% the increase in back-to-school YouTube videos searches in Canada last year

236M+the number of times BTS YouTube videos were watched last year globally

Data sourced from: Google Consumer Surveys, YouTube, Ernst & Young and VarageSale.

Image courtesy of Shutterstock