Canada picks up 45 Clio nominations

With 11 mentions, Lg2 leads a pack of 15 shortlisted agencies, including one that's a bit fishy.
clio-trophy-hed-2013

The Clio Awards have released the shortlist for 2015, with Canadian agencies earning an impressive 45 shots at bringing home a trophy later this month.

Lg2 has the most nominations out of the Canadian agencies with 11. It picked up five for its anti-texting campaign with Société de l’assurance automobile du Québec (three in audio and two in film) and with Farnham Ale & Lager (four in out-of-home and one in print), the same work that earned it three Lions in radio, print and outdoor at Cannes this year. The agency, through its design arm Lg2boutique, also earned a mention in design for its rebranding of home furnishing retailer Item.

Leo Burnett had the second most nominations, pulling in seven. Four came in out-of-home for its TSN “Kings and Queens of Court” activation (which took home a Silver Lion in Cannes), one in direct for its “Humans for Humans” campaign for Raising the Roof and one in design for its rebrand of House-Maison. It also picked up one in branded content for its “Unstoppable” spot for Always, the agency’s follow-up to “#LikeAGirl,” which won the Grand Clio in PR at last year’s Clios.

Sid Lee and Rethink each pulled in four nominations, with DDB, FCB and JWT each earning three. The full list of Canadian shortlist mentions is below.

One notable entry on the shortlist for Canada is “The Lucky Iron Fish,” a piece of solid iron shaped like a common good luck symbol in Cambodia that could be cooked with to fight iron deficiency. The project generated controversy after it won the Grand Prix in Product Design at Cannes this year for Geometry Global and Memac Ogilvy in Dubai when several sources (including strategy) discovered the project had existed for many years. It was first created by a PhD student at the University of Guelph named Christopher Charles following a trip to Cambodia in 2008 and turned into a company by 2012 with fellow Guelph PhD student Gavin Armstrong.

While the agencies were credited with bringing “wider exposure” to the product by Armstrong, he said both the company and the agencies misunderstood festival rules, and were unaware the company could enter the work on its own. The agencies’ names were eventually dropped from the award by Cannes. The Clio shortlist names “The Lucky Iron Fish Project” as both the entrant company and client, with Canada as its country of origin.

Canada’s 45 nominations puts it sixth overall (behind the U.S., U.K., Germany, France and Brazil), making it eligible for the new “Agency of the Year x Country” awards, given to the agency receiving the most wins in each of the top 15 entrant countries.

Overall, 15 Canadian companies (12 creative agencies, two production companies and the “Lucky Iron Fish” project) earned mentions this year. The most nominations came in out-of-home with 14, followed by eight in film, seven in film technique and five in design.

The Gold, Silver and Bronze winners will be announced daily during the week of Sept. 14, with the major awards, including the Grand Clio, awarded at a gala in New York on Sept. 30.

 

Agency/Company

Title

Medium

Category

Brand

Apollo Studios

Now Or Never

Film Technique

Sound Design

Pan Am Games (Canadian Olympic Committee)

Apollo Studios

We The North

Film Technique

Sound Design

Toronto Raptors

BBDO Toronto

smart electric drive drag race

Film

Short form (between one minute and five minutes)

smart Canada

BBDO Toronto

Hunger Scale

Out of Home

Transit

Snickers (Mars Canada)

Bensimon Byrne

Free Trade

Design

Self-Promotion

OneMeth Creative Goods

Cundari

Ultimate Racetrack

Film Technique

Sound Design

BMW Group Canada

DDB Canada

Airport

Film

Commercials (under thirty seconds)

Netflix

DDB Canada

Airport

Film

Commercials (under thirty seconds)

Netflix

DDB Canada

Junkface

Film

Commercials (under thirty seconds)

Neutrogena Men (Johnson & Johnson)

FCB Toronto

“Nobody’s Memories”

Film Technique

Cinematography

PFLAG Canada

FCB Toronto

“Invade”

Film Technique

Editing

Ontario Tourism Marketing Partnership Corporation

FCB Toronto

“Invade”

Film Technique

Music (Adapted)

Ontario Tourism Marketing Partnership Corporation

JWT Canada

Better Tomorrows Campaign

Innovative

Innovative

The Hospital for Sick Children

JWT Canada

Better Tomorrows Campaign

Integrated Campaign

Integrated Campaign

The Hospital for Sick Children

JWT Canada

Raise The Pride

Out of Home

Ambient

Toronto PFLAG

Leo Burnett

Unstoppable

Branded Content

Film

Always (Procter & Gamble)

Leo Burnett

House-Maison Rebrand

Design

Corporate Identity

House-Maison

Leo Burnett

Humans for Humans Campaign

Direct

Film

Raising the Roof

Leo Burnett

Kings and Queens of the Court

Out of Home

Ambient

TSN (Bell Media)

Leo Burnett

Serena

Out of Home

Ambient

TSN (Bell Media)

Leo Burnett

Milos

Out of Home

Ambient

TSN (Bell Media)

Leo Burnett

Eugenie

Out of Home

Ambient

TSN (Bell Media)

Lg2

Messages

Audio

Radio

Société de l’assurance automobile du Québec

Lg2

Gandhi

Audio

Radio

Société de l’assurance automobile du Québec

Lg2

Joan of Arc

Audio

Radio

Société de l’assurance automobile du Québec

Lg2

Messenger

Film

Commercials (between thirty seconds and sixty seconds)

Société de l’assurance automobile du Québec

Lg2

Tied

Film

Commercials (between thirty seconds and sixty seconds)

Société de l’assurance automobile du Québec

Lg2

A bit bitter

Out of Home

Poster

Farnham Ale & Lager

Lg2

Soccer

Out of Home

Poster

Farnham Ale & Lager

Lg2

Spouse

Out of Home

Poster

Farnham Ale & Lager

Lg2

Fisherman

Out of Home

Poster

Farnham Ale & Lager

Lg2

A bit bitter

Print

Print

Farnham Ale & Lager

Lg2boutique

Item / Corporate Identity

Design

Corporate Identity

Item

Lucky Iron Fish

The Lucky Iron Fish Project

Design

Other

Lucky Iron Fish

Rethink

Loss Of Yards

Audio

Radio

The National Coalition Against Racism in Sports and Media

Rethink

Uber Safe

Digital

Other

Uber

Rethink

The Beer Fridge – O Canada

Out of Home

Ambient

Molson Canadian

Rethink

Uber Safe

Out of Home

Ambient

Uber

Sid Lee

Notman House

Design

Other

OSMO Foundation

Sid Lee

Sky Swatches

Innovative

Innovative

Réno-Dépôt

Sid Lee

Ready for Winter

Out of Home

Transit

Mark’s

Sid Lee

Sky Swatches

Out of Home

Billboard

Réno-Dépôt

TBWA\ Toronto

Sledge Hockey

Film

Short form (between one minute and five minutes)

Gatorade (PepsiCo Beverages Canada)

The Embassy

AirLift Drift

Film Technique

Editing

Pennzoil

Union

UNION – A Family Company

Film

Short form (between one minute and five minutes)

UNION Advertising Canada LP (self-promo)