#LikeAGirl picks up an Emmy

Leo Burnett adds one more trophy to the case for the campaign, while Toronto-based Secret Location wins the first award for VR.
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It wasn’t just the stars picking up Emmys this past weekend. Canadian companies left Los Angeles with a pair of trophies at the Television Academy’s Creative Arts Emmys honouring technical achievement in television.

“#LikeAGirl,” a collaboration between Leo Burnett’s Toronto, Chicago and London offices and led by the agency’s Toronto CCO Judy John, was given an Emmy for Outstanding Commercial by the Television Academy at this weekend’s ceremony. Though the spot was credited to Leo Burnett Chicago when the list of nominees was announced in July, the award was given to Leo Burnett Worldwide, as well as to director Lauren Greenfield’s Chelsea Pictures in New York.

The other nominees in the category were “The Brady Bunch” for Snickers by BBDO New York, “Dream On” for Adobe by Goodby Silverstein & Partners, “Lost Dog” for Budweiser by Anomaly, and “Made in NY” for Gatorade and “With Dad” for Nissan, both by TBWA\Chiat\Day.

The Creative Arts Emmys have given the award for Outstanding Commercial since 1997.

The Emmy is the latest addition to a haul over the past 12 months that has included, among others: 14 Lions at Cannes, five Effies, five Clios (including the Grand Clio for PR),  two AToMiC awards, 12 Webbys, two Facebook Studio Awards, five London International Awards, three Epicas, two Bessies, 10 Pencils at the One Show and eight Pencils at D&AD. It’s also been shortlisted for a PROMO! Award, the winners of which will be announced on Wednesday.

Elsewhere at the ceremony, content production studio Secret Location was part of the team contributing to Fox’s Emmy win in Outstanding Creative Achievement in Interactive Media for User Experience and Visual Design. The win came for a virtual reality activation promoting Sleepy Hollow, a collaboration between the agency’s staff in Toronto and Los Angles done prior to opening an official outpost there late last year, and is being credited as the first Emmy awarded to a virtual reality experience.

Image courtesy Konstantin Sutyagin/Shutterstock