Cossette has brought on Lynn Chow as vice president, client lead, a new role based in Montreal.

Chow will take over responsibility for the Aeroplan business, as well as “several other national accounts” according to Cossette.

Chow was most recently senior vice president and global account director with Grey Group in Singapore. Prior to that, she was with Draftfcb in Toronto for 11 years, as vice president, management director, overseeing clients including Kraft Canada, Nestlé and SC Johnson. She has previously held roles with Armada Bates in Montreal, J. Walter Thompson in Toronto and Leo Burnett in Hong Kong.

Chow also taught integrated marketing communications at the University of Toronto from 2006 to 2009.