Grey, Rethink win big at ADCC Awards

The two agencies, along with Leo Burnett, took top honours at the awards last night.
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Grey Canada won big at last night’s Advertising & Design Club of Canada awards show at the Telus Centre for Performance and Learning in Toronto, picking up four Gold wins and the Scarlet Letter Agency of the Year award.

Rethink was given the Scarlet Letter Interactive Agency of the Year award, while Leo Burnett Toronto picked up the Scarlet Letter for Design Studio of the Year for the second year in a row. The shop also won that award in 2012. Meanwhile, OPC was also awarded Production Company of the Year during last night’s show.

This year’s Les Usherwood Award for lifetime achievement was presented to design legend Burton Kramer, whose work includes logos for the CBC and Via Rail.

In total, 381 awards were given out for exceptional work in advertising, graphic design, editorial and book design and interactive. Check out which agencies picked up Gold below and click here for the full list of winners.

Rethink (five Gold wins)

“Get Wet for Free” for Splashdown Waterpark (Advertising – Experiential, Single)

“Uber Safe” for Uber Canada (Media Innovation;  Interactive – Digital Installation; Innovative Use of Technology)

“Dressew Business Cards” for Dressew (Graphic Design– Stationery)

Grey Canada (four Gold wins)

“Groceries Not Guns” for Moms Demand Action for Gun Sense in America (Interactive – Digital Integrated Campaign; Non-profit/Public Service Campaign; Integrated – Advertising Integrated Campaign)

“Calling all Kroger Stores” for Moms Demand Action for Gun Sense in America (Integrated– Radio Public Service Campaign)

John St. (three Gold wins)

“Kids Read Mean Tweets” for Canadian Safe Schools (Integrated Campaign – TV Single, 60 seconds or more; TV Single, Low Budget; TV Public Service, Single)

Leo Burnett Toronto (three Gold wins)

“#LikeAGirl” for Always (Interactive – Online Video, Single)

“House-Maison Rebrand” for House-Maison (Graphic Design– Complete Design Program)

“FUZE Goes (BANG!)” for Fuze Reps (Graphic Design – Posters, Single, Campaign)

Jam3 (two Gold wins)

“Music Selfie Experiment” for Lincoln Motor Company (Interactive – Design)

“Seven Deadly Digital Sins” for the National Film Board and the Guardian (Interactive – Website Overall)

Anomaly (one Gold win)

“It Speaks for Itself” for Shock Top Brewing Co. (Interactive – Online Video, Series)

Blammo (one Gold win)

“The Orville Project” for Con-Agra Foods (Interactive – Mobile)

BBDO Toronto (one Gold win)

“Price of Progress” for Prince Edward County (Michael O’Reilly Best Copywriting – Best Copywriting, Digital)

DDB Canada/Tribal Worldwide (one Gold win)

“Dadhood” for General Mills (Integrated Campaign – Direction)

RMW Music (one Gold win)

“KY Radio” for Johnson & Johnson (Integrated Campaign – Radio Sound Design and Music) (DDB Canada was the creative agency for this campaign)

Rooster Post Production (one Gold win)

“Invade” for the Ontario Tourism Marketing Partnership Corporation (OTMPC) (Integrated Campaign – Editing)

Sid Lee (one Gold win)

“Ready for Winter” for Mark’s (Promo)

TBWA\Toronto (one Gold win)

Accessible Media Inc. (Graphic Design – Complete Corporate Identity Program)

Worship Inc. (one Gold win)

“FITC Tokyo 2015 Main Titles” for FITC (Graphic Design – Motion Graphics)

Correction: This article originally stated that John St. won four Gold awards, not three.