TD wins big at the CMAs

"#TDThanksYou" wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
TD thank you

The Canadian Marketing Association has shown its appreciation to a campaign all about showing appreciation.

At the annual CMA Awards gala in Toronto on Friday, Best of the Best went to “#TDThanksYou,” the customer appreciation campaign for TD by Diamond Integrated Marketing and Leo Burnett Toronto. The campaign also won five Golds, tied for the most of any campaign, in the Advertising, Community Engagement, Digital, Experiential and Innovative Media and Integrated categories.

Also taking home five Golds was the Tim Hortons “Dark Store” by J. Walter Thompson Canada, which won in the Advertising, Direct, Experiential and Innovative Media, Integrated and Promotion/Shopper Marketing categories.

The most awarded campaign overall was BBDO Toronto’s “Doritos Ketchup Hold Out” game for PepsiCo Foods Canada, which won three Golds, three Silvers and a pair of Bronzes.

The most awarded agency was Leo Burnett, taking seven silvers and two bronze to go with its Best of the Best and Gold wins. Leo took home the most Golds with 10 (with Always’ “#LikeAGirl” and the Ontario Women’s Directorate’s “#WhoWillYouHelp” campaigns also earning Gold wins), followed by JWT’s eight for “Dark Store” and SickKids’ “Better Tomorrows.”

Also at the gala, the CMA gave its Marketer of the Year award to Duncan Fulton, SVP of communications and corporate affairs for Canadian Tire and CMO for Mark’s and FGL Sports.

You can see all the Gold winners below. The full list of winners can be found on the CMA’s website.

Leo Burnett Toronto: 10 Gold

Financial
TD Bank, “#TDThanksYou” (with Diamond Integrated Marketing)
Advertising
Community Engagement
Digital
Experiential and Innovative Media
Integrated

Consumer Products – General
Procter & Gamble (Always), “#LikeAGirl”
Advertising
Community Engagement
Digital

Not-for-profit/Fundraising/Public Service
Ontario Women’s Directorate, “#WhoWillYouHelp”
Community Engagement
Digital

J. Walter Thompson Canada: eight Gold

Retail
Tim Hortons, “Dark Store”
Advertising
Direct Engagement
Experiential and Innovative Media
Integrated
Promotion/Shopper Marketing

Not-for-profit/Fundraising/Public Service
Hospital for Sick Children, “Better Tomorrows”
Advertising
Direct Engagement
Integrated

Diamond Integrated Marketing: five Gold

Financial
TD Bank, “#TDThanksYou” (with Leo Burnett Toronto)
Advertising
Community Engagement
Digital
Experiential and Innovative Media
Integrated

DDB Canada and Tribal Worldwide Canada: four Gold

Consumer Products – Food & Beverage
General Mills Canada (Peanut Butter Cheerios), “Dadhood” (Tribal Worldwide Canada)
Community Engagement
Digital

Milk West, “Snack Time” (DDB Canada)
Advertising

Retail
McDonald’s Canada, “Fry Defender” (Tribal Worldwide Canada)
Digital

BBDO Toronto and Proximity Canada: four Gold

Consumer Products – Food & Beverage
PepsiCo Foods Canada (Doritos), “Doritos Ketchup Hold Out”
Direct Engagement
Promotion/Shopper Marketing

Canada Post Incite Award
Rogers Communications, “PVR Confidential Augmented Reality Postcard”

Financial
Visa Canada, “Visa Infinite”
Direct Engagement

Lg2: three Gold

Consumer Services
Bell Canada, “Bell Let’s Talk 2015″
Advertising
Community Engagement

Business Products and Services
1one Production, “Jesus”

Cundari: two Gold

Automotive
BMW Group Canada, “Ultimate Racetrack”
Advertising
Community Engagement

Bensimon Byrne, Narrative PR, S&E Sponsorship and PHD: one Gold

Retail
Scotiabank, “You’re Richer Than You Think”
Community Engagement

FCB Toronto and FCB Chicago: one Gold

Pro-bono
PFLAG Canada, “Nobody’s Memories”

Geometry Global: one Gold

Consumer Products – General
Kimberly-Clark (Kleenex), “Share Kleenex Care”
Promotion/Shopper Marketing

Grey Canada: one Gold

Automotive
Volvo, “6 Billion Hours”
Digital

Grip: one Gold

Automotive
Honda Canada, “Honda Fit”
Integrated

John St.: one Gold

Consumer Products – General
Stanfield’s, “Streak Week”
Experiential and Innovative Media

Saatchi & Saatchi Canada: one Gold

Not-for-profit/Fundraising/Public Service
Canadian Centre for Gender and Sexual Diversity, “The Gay Sweater”
Experiential and Innovative Media

Zulu Alpha Kilo: one Gold

Consumer Products – Food & Beverage
Labatt Breweries of Canada (Corona), “Corona Summer Campaign”
Experiential and Innovative Media