Who knew advertising could be so sweet? Or sexy, for that matter?

Evans Hunt did. The Calgary shop has been creating little love trinkets to let clients know that it’s thinking of them (remember its other client gesture, the”creative kindling” matchboxes?). This time, the agency used its design and product-making chops for Valentine’s Day and created a box set of sweetheart candies that use copy only advertisers would relate to (and be touched by). Messages like “talk copy to me” and “twist my headlines” have been printed on the hearts, which are packaged in a custom-made red and purple box to be sent to 30 different clients later this week.

From Stimulant. You just read about a “Passion Project,” a weird and wonderful thing keeping creatives busy when they’re not hard at work in the agency world. Have your own side project like the one above? Read about more Passion Projects on Stimulant, then email Jen Horn with your passion for the chance to be featured.