Narrative gets a new VP » strategy

Narrative gets a new VP

Former Citizen Relations vice-president Sherry Boisvert joins the PR shop.
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Sherry Boisvert has joined Narrative PR as vice-president.

Boisvert was most recently vice-president at Citizen Relations, which she joined in January 2015. Prior to that, she held VP roles at National and Ketchum, where she began as a senior account supervisor. She has also held roles at Apex PR, G2M Strategic Public Relations and Cohn & Wolfe.

Narrative, part of the agency family that includes Bensimon Byrne and One Method, is fresh off several wins at the Canadian Public Relations Society’s ACE Awards, including Best Creative Campaign of the Year for its “Life Lessons from the Movies” Frosh Week Tour for Scotiabank’s Scene program.

Earlier this year, former High Road president Sarah Spence joined Narrative as its new managing director.

The shop, which took Silver at strategy’s PR Agency of the Year awards in 2014, counts Aldo, Nestlé, Jackson-Triggs, Google and Frank & Oak among its clients.