Updated: Canada takes 28 One Show Pencils

Rethink takes the most Pencils while Grey, Cossette and Zulu all nab Golds.
Gold_Pencil

Updated with results from the second gala on Friday following the original story, which appears below.

Eight Canadian agencies were given Pencils by the One Show Wednesday night, as winners in the Print & Outdoor, Design, Direct, Branded Entertainment, Responsive Environments and Public Relations categories were awarded.

Grey Canada took home the lone Gold Pencil, winning in PR for its “Groceries Not Guns” campaign for Moms Demand Action for Gun Sense in America. Rethink won the most Pencils overall after the first day, taking three Silver and two Bronze for its work with AAUW on “#TheReal10,” Uber on “Uber Safe” and the Molson Canadian “Global Beer Fridge” and “Hockey Heaven” executions.

J. Walter Thompson Toronto picked up a Silver Pencil for the “Shedding Light on What Matters” posters for PFLAG, while BBDO took three Bronze for the Skittles “Holiday Pawn Shop” and Shomi. The full list of winners can be found below.

Winners in the remaining categories – in Film, Interactive, Cross-Platform, IP, Social Media, Mobile, UX/UI and Radio – will be announced at a ceremony on Friday. Check back here for the updated list of Canadian winners.

Updated: May 16, 9:20 a.m.

Twelve more Pencils were given to Canadian agencies after the Film, Interactive, Cross-Platform, IP, Mobile, Social, UX/UI and Radio categories were awarded on Friday night.

Grey Canada added a Gold Pencil in Film, as well as a Silver in Interactive and Bronze in Cross-Platform, to its work with Moms Demand Action for Gun Sense in America. Canada’s other Gold wins came in the Film category, with Cossette winning for “Life Unpaused” with SickKids and Zulu Alpha Kilo picking one up for “Say No To Spec.”

Rethink added another Silver, for the “Uber Food Drive,” to its total from earlier in the week, giving the agency six Pencils, the most of all Canadian agencies at this year’s show.

In total, 13 Canadian agencies won 28 of the 556 Pencils given out at this year’s One Show. The wins gave Canada 710 points, putting it fifth in the country rankings behind Japan, France, the U.K. and the U.S.

Best in Show went to the “#OptOutside” campaign created by Venables Bell & Partners for outdoor retailer REI. One of the jurors that picked the campaign, Havas Worldwide Canada’s Helen Pak, explains the reason for the win in the video below.

The Martin Agency was awarded Agency of the Year, while one of the agency’s major clients, Geico, was given Client of the Year. The pair were given one of the One Show’s first Penta Pencils, given to an agency-brand team that has produced Pencil-worthy work for five continuous years. The other went to Wieden + Kennedy and Old Spice.

BBDO was awarded Network of the Year for the second year in a row, while WPP took holding company of the year.

Grey Canada: 2 Gold, 1 Silver, 1 Bronze

Gold

Moms Demand Action for Gun Sense in America, “Groceries Not Guns”: PR, Film

Silver

Moms Demand Action for Gun Sense in America, “Groceries Not Guns”: Interactive

Bronze

Moms Demand Action for Gun Sense in America, “Groceries Not Guns”: Cross-Platform

Cossette: 1 Gold

Gold

SickKids, “Life Unpaused”: Film

Zulu Alpha Kilo: 1 Gold

Gold

Self-promotion, “Say No To Spec”: Film

Rethink: 4 Silver, 2 Bronze

Silver

AAUW, “#TheReal10″: Direct
Molson Canadian, “Global Beer Fridge”: Direct
Uber, “Uber Food Drive”: Mobile
Uber, “Uber Safe”: Responsive Environments

Bronze

AAUW, “#TheReal10″: PR
Molson Canadian, “Hockey Heaven”: Branded Entertainment

Jam3: 2 Silver, 1 Bronze

Silver

Kale, Modiki, “Sons of Gallipoli”: Interactive
MTV, “2015 VMAs”: Social (co-winners with MTV)

Bronze

MTV, “2015 VMAs”: Interactive

J. Walter Thompson Toronto: 1 Silver

Silver

PFLAG, “Shedding Light on What Matters”: Design

BBDO Toronto: 4 Bronze

Bronze

Doritos (PepsiCo Foods Canada), “Doritos Ketchup Hold-Out”: Mobile
Shomi, “iZombe’s Guide to Surviving Among the Living”: Print & Outdoor
Skittles (Wrigley Canada), “Holiday Pawn Shop”: Design, Print & Outdoor

Lg2: 2 Bronze

Bronze

A2C, “A2C Rebranding”: Design (2)

Leo Burnett Toronto: 2 Bronze

Bronze

Somerset Graphics, “Printed By Somerset”: Design, Interactive

Concrete Design: 1 Bronze

Bronze

Wayward Arts, “Words of Protest”: Design

John St.: 1 Bronze

Bronze

Hannah Smit, “Cover the Athlete”: Social Media

Sid Lee: 1 Bronze

Bronze

Reno-Depot, “The Cursor”: Interactive

Wax: 1 Bronze

Bronze

Proof Cocktails & Curiosities, “PR%F Identity”: Design