Data gets up close and personal

Innocean's Scott Suthren imagines what might become a typical interaction with a company just four years from now.

This article appears in the Summer 2016 issue of strategy.

With all these data advancements happening in so many different areas, it might be hard to visualize how they’ll all interact in a single, integrated experience. Scott Suthren, director of strategic planning at Innocean Worldwide Canada, imagined what might become a typical daily interaction with a company just four years from now.

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