Anomaly adds two to leadership team

Founding staff Candace Borland and Dion Aralihalli are named managing directors of the agency's Toronto office.
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Pictured: Anomaly Toronto’s new managing directors Dion Aralihalli and Candace Borland (front row) with ECD Pete Breton, CEO Franke Rodriguez and ECD Dave Douglass.

Anomaly Toronto has expanded its leadership team, naming Candace Borland and Dion Aralihalli managing directors of the office.

Both Borland and Aralihalli were among the first staff at the agency when it opened the doors to its Toronto office in 2012, and were most recently its executive business directors. Between the two of them, they have worked with every one of the office’s clients, which today includes Budweiser, Bud Light, Converse, Hershey, Nike, San Pellegrino, Shock Top and Spotify. In their new positions, Borland and Aralihalli will continue to have active roles with existing clients, while also contributing to agency operations, growth, culture and long-term vision.

“This is all about looking ahead and building a really strong management infrastructure following a few years of exciting growth,” said Franke Rodriguez, partner and CEO at Anomaly Toronto, in a press release. “Despite our success, we want to keep pushing and we want to keep getting better as we get bigger. And that requires strong leadership. Starting with two of our very best people internally and promoting them both to managing director demonstrates our commitment to that vision.”

Borland and Aralihalli join a leadership team that includes Rodriguez and ECDs Dave Douglass and Pete Breton.

In addition to the two promotions, Anomaly has added more than a dozen staff across its departments so far in 2016, facilitating the need for managing directors. Those hires have included two new creative directors, who joined earlier this year: Gary Westgate (previously a CD at JWT, Innocean, Taxi and DS+P) and Jack Latulippe (previously of Les Évadés in Montreal).