Cossette is the best at CMA Awards

The shop took top honours, while Leo Burnett's Judy John became the first agency exec to win Marketer of the Year.
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Canada’s ad agencies had much to celebrate at the Canadian Marketing Association Awards on Friday.

Following a standing ovation from the crowd, the Marketer of the Year award was given to Judy John, CEO of Leo Burnett Canada and CCO of Leo Burnett North America, the first time the honour went to someone from an ad agency. In addition to campaigns for the agency’s Canadian clients, John was recognized for helping to turn Leo Burnett Canada into a global agency through its international work on brands including Always, Gain and Amazon, as well as her recent promotion to lead Leo’s creative across North America.

The Best of the Best award was given to Cossette and Veritas for their work with General Mills Canada on the “Bring Back the Bees” campaign for Honey Nut Cheerios. The campaign also earned both agencies a Gold in the Integrated category, while Cossette added a Gold in Advertising and a Silver in Digital, with Veritas earning another Gold in Community Engagement.

Overall, Cossette received the most awards at the gala, picking up an additional five Golds for SickKids’ “Life Unpaused” campaign, as well as wins for McDonald’s Canada and SAQ.

Leo Burnett’s strong showing at the gala included 11 awards for its work with Always, Ikea, TD and Raising the Roof.

The full list of winning agencies can be found below or on the CMA website.

Cossette: 13

Best of the Best

General Mills Canada (Honey Nut Cheerios), “Bring Back the Bees” (with Veritas)

Gold: 7

General Mills Canada (Honey Nut Cheerios), “Bring Back the Bees”: Integrated (with Veritas), Advertising
SickKids Foundation, “Life Unpaused”: Digital, Direct Engagement, Experiential and Innovative Media, Integrated, Pro Bono

Silver: 4

General Mills Canada (Honey Nut Cheerios), “Bring Back the Bees”: Digital
McDonald’s Canada, “The Secret Secret Menu Challenge”: Community Engagement, Experiential and Innovative Media
SAQ, “SAQ Inspire”: Direct Engagement

Bronze: 1

McDonald’s Canada, “Max in Boston”: Promotion/Shopper Marketing

Leo Burnett Toronto: 11

Gold: 3

LCBO, “#CardOrNot”: Community Engagement, Integrated
P&G (Always), “Unstoppable”: Community Engagement

Silver: 4

Ikea Canada, “Explore the Great Indoors”: Advertising, Promotion/Shopper Marketing
Ikea Canada, “Pick-up and Order Point Hyperlapse”: Digital
P&G (Always), “Unstoppable”: Digital

Bronze: 4

P&G (Always), “Unstoppable”: Integrated
Raising The Roof, “Coming Soon”: Experiential and Innovative Media, Pro Bono
TD, “The Official Partner of Big Dreams”: Advertising

Zulu Alpha Kilo: 10

Gold: 5

Cineplex, “Lily & The Snowman”: Advertising, Community Engagement, Digital
Interac, “Be In The Black”: Integrated
Interac, “Be In The Black: Merry January”: Advertising

Silver: 3

Cineplex, “Lily & The Snowman”: Integrated
Interac, “Be In The Black: Pets with Credit”: Digital
Participaction, “Participation”: Pro Bono

Bronze: 2

Harley-Davidson, “Harley-Davidson Social”: Community Engagement
Interac, “Be In The Black: Instant Gratification”: Promotion/Shopper Marketing

BBDO: 10

Gold: 1

Wrigley Canada (Skittles), “Skittles Holiday Pawn Shop”: Experiential and Innovative Media

Silver: 3

Mercedes-Benz Canada, “Mercedes AMG GT Launch”: Community Engagement
Wrigley Canada (Skittles), “Skittles Holiday Pawn Shop”: Community Engagement, Integrated

Bronze: 6

PepsiCo Foods (Doritos Ketchup), “Doritos Ketchup Roses”: Community Engagement (with Citizen Relations), Experiential and Innovative Media, Integrated
Visa Canada, “Visa Checkout Movember”: Community Engagement
Wrigley Canada (Skittles), “Skittles Holiday Pawn Shop”: Advertising, Digital

FCB Toronto: 9

Gold: 3

BMO, “Ball-Star”: Digital
Mondelez International (Ritz), “Ritz Cracker Cutter”: Digital, Integrated

Silver: 5

BMO, “Ball-Star”: Advertising, Community Engagement
BMO, “NBATM”: Experiential and Innovative Media
Mondelez International (Ritz), “Ritz Cracker Cutter”: Advertising, Community Engagement

Bronze: 1

BMO, “Ball-Star”: Integrated

J. Walter Thompson Canada: 9

Gold: 3

Tim Hortons, “Aisle Store”: Promotion/Shopper Marketing
Tim Hortons, “Sid and Nate”: Promotion/Shopper Marketing
Walmart Canada, “Pooch Truck”: Promotion/Shopper Marketing

Silver: 4

Air Canada, “#CanadaCarols”: Community Engagement
Tim Hortons, “Aisle Store”: Experiential and Innovative Media
Mazda Canada, “Unlimited”: Advertising
Walmart Canada, “Pooch Truck”: Experiential and Innovative Media

Bronze: 2

Mazda Canada, “Unlimited”: Digital
Walmart Canada, “Pooch Truck”: Community Engagement

Tribal Worldwide Toronto: 7

Silver: 2

Adidas Canada, “Run More 10K”: Promotion/Shopper Marketing (with DDB PR)
Johnson & Johnson Canada (Reactine), “#AllergiesBeLike”: Direct Engagement

Bronze: 5

Adidas Canada, “#RunMore”: Integrated (with DDB PR)
Adidas Canada, “Run More 10K”: Advertising, Direct Engagement (2) (all with DDB PR)
Volkswagen Canada, “Beetle Road Stories”: Advertising (with DDB Canada)

Ogilvy & Mather/OgilvyOne: 6

Gold: 2

Kimberly-Clark (Huggies), “No Baby Unhugged”: Advertising, Experiential and Innovative Media

Silver: 2

Kimberly-Clark (Huggies), “No Baby Unhugged”: Integrated
Tim Hortons, “EHmoji”: Integrated

Bronze: 2

Moneris, “Be Payment Ready: Power of Radio”: Advertising
Tim Hortons, “EHmoji”: Digital

OneMethod: 6

Gold: 2

OneMeth Creative Goods, “Streetwear View”: Community Engagement, Promotion/Shopper Marketing

Silver: 3

OneMeth Creative Goods, “Streetwear View”: Advertising, Digital, Integrated

Bronze: 1

OneMeth Creative Goods, “Streetwear View”: Experiential and Innovative Media

Grey Canada: 6

Gold: 1

Ovarian Cancer Canada, “Ladyballs”: Advertising

Silver: 2

Ovarian Cancer Canada, “Ladyballs”: Community Engagement, Integrated

Bronze: 3

Salvation Army, “Time to End Poverty in Canada”: Advertising, Community Engagement, Direct Engagement

McCann Canada: 5

Gold: 2

Chevrolet Canada, “Chevrolet Spark Launch”: Advertising, Digital

Silver: 1

Chevrolet Canada, “Chevrolet Spark Launch”: Experiential and Innovative Media

Bronze: 2

Chevrolet Canada, “Chevrolet Spark Launch”: Integrated
MasterCard Canada, “MasterCard Priceless Cities DM”: Canada Post Incite Award

DDB PR: 5

Silver: 1

Adidas Canada, “Run More 10K”: Promotion/Shopper Marketing (with Tribal Worldwide Canada)

Bronze: 4

Adidas Canada, “#RunMore”: Integrated (with Tribal Worldwide Canada)
Adidas Canada, “Run More 10K”: Advertising, Direct Engagement (2) (all with Tribal Worldwide Canada)

Diamond Integrated Marketing: 4

Gold: 2

TD, “#GreenWhereYouLive”: Community Engagement
TD, “#TDThanksYou”: Experiential and Innovative Media

Bronze: 2

TD, “#GreenWhereYouLive”: Experiential and Innovative Media
TD, “#TDThanksYou”: Digital

Bensimon Byrne: 4

Gold: 1

Liberal Party of Canada, “Justin Trudeau 2015 Election Campaign”: Community Engagement

Silver: 1

Liberal Party of Canada, “Justin Trudeau 2015 Election Campaign”: Advertising

Bronze: 2

Liberal Party of Canada, “Justin Trudeau 2015 Election Campaign”: Digital, Integrated

Lg2: 4

Gold: 1

Pennington’s, “Yoga”: Direct Engagement

Silver: 1

Agropur (Natrel), “The Natrel Milk Bar by Java U”: Community Engagement

Bronze: 2

Pennington’s, “Yoga”: Community Engagement, Digital

Veritas: 3

Best of the Best

General Mills Canada (Honey Nut Cheerios), “Bring Back the Bees” (with Cossette)

Gold: 2

General Mills Canada (Honey Nut Cheerios), “Bring Back the Bees”: Integrated (with Cossette), Community Engagement

Target: 3

Gold: 1

Newfoundland and Labrador Tourism, “Crayons”: Integrated

Bronze: 2

Newfoundland and Labrador Tourism, “Crayons”: Advertising
Newfoundland and Labrador Tourism, “Paint the Town Contest”: Experiential and Innovative Media

Bimm: 3

Silver: 3

Canadian Safe School Network, “Bully Ads”: Digital, Direct Engagement, Experiential and Innovative Media (all with Touche)

Touche!: 3

Silver: 3

Canadian Safe School Network, “Bully Ads”: Digital, Direct Engagement, Experiential and Innovative Media (all with Bimm)

DDB Canada: 3

Bronze: 3

GO Transit, “#EtiquetteFail”: Community Engagement, Digital
Volkswagen Canada, “Beetle Road Stories”: Advertising (with Tribal Worldwide Toronto)

Anomaly: 2

Gold: 1

Spotify Canada, “Music For Your World”: Direct Engagement

Silver: 1

Spotify Canada, “Music For Your World”: Advertising

The Hive: 2

Gold: 1

Coca-Cola Canada, “Play A Coke”: Digital

Silver: 1

Coca-Cola Canada, “Play A Coke”: Promotion/Shopper Marketing

Grip: 2

Silver: 1

Expedia.ca, “Join the Jays On The Road”: Digital

Bronze: 1

Expedia.ca, “Join the Jays On The Road”: Community Engagement

Fuse: 1

Gold: 1

TO2015  Pan Am/Parapan Am Games, “Online Ticket Sales”: MOBILE Marketing Award

Rogers Custom Media Content: 1

Gold: 1

Canadian Tire, “The WOW Guide”: Canada Post Incite Award

Conversion Marketing: 1

Silver: 1

LCBO, “myLCBO”: Direct Engagement

DentsuBos/360i Canada: 1

Silver: 1

Lexus Canada, “Lexus LinkedIn”: Digital

GWP Brand Engineering: 1

Silver: 1

Borrowell, “Borrowell Makes Lending Fast, Fair and Friendly”: MOBILE Marketing Award

Rethink: 1

Silver: 1

Molson Coors (Molson Canadian), “Hockey Heaven”: Advertising

Citizen Relations: 1

Bronze: 1

PepsiCo Foods (Doritos Ketchup), “Doritos Ketchup Roses”: Community Engagement (with BBDO)

Air Miles (in-house): 1

Bronze: 1

Live Nation, “Air Miles Stage Pass”: Promotion/Shopper Marketing

Intercept Group: 1

Bronze: 1

Microsoft Canada, “The Cloud Society”: Direct Engagement

SDI: 1

Bronze: 1

Ikea Canada, “Ikea Pop-Up Experience”: Promotion/Shopper Marketing

Taxi: 1

Bronze: 1

Leon’s, “Moving Day”: Experiential and Innovative Media

TrackDDB: 1

Silver: 1

Scotiabank, “Momentum Savings Account Acquisition DM and Email”: Canada Post Incite Award (with DDB Canada)

Bronze: 1

Scotiabank, “Momentum Savings Account Acquisition DM and Email”: Direct Engagement

Traffik: 1

Bronze: 1

Walmart Canada, “Toy Testers”: Experiential and Innovative Media

Union: 1

Bronze: 1

Jamieson Vitamins, “One Second Vitamins”: Advertising

Wunderman: 1

Bronze: 1

XBox Canada, “Gamerscore Mega Deal”: Promotion/Shopper Marketing