Leo Burnett, Lg2 win big (again) at the ADCC awards

The agencies each brought home Scarlet Letter awards, in addition to several Golds.
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Leo Burnett and Lg2 emerged as the big winners at the annual Advertising & Design Club of Canada awards for the second consecutive year, taking home Scarlet Letter prizes and several other awards each.

Leo Burnett Toronto was awarded the Scarlet Letter for Agency of the Year in addition to five Golds across the Media Innovation Campaign, Graphic Design and Advertising categories. Lg2 took home the Scarlet Letter for Design Studio of the Year, as well as seven Golds in Advertising, Graphic Design, Promo Campaign, plus Film, Radio and Integrated Campaign.

Jam3 and Skin and Bones Film Company also won Scarlet Letter awards for Interactive Agency of the Year and Production Company of the Year, respectively. Stuart Ash was awarded the Les​ ​Usherwood​ ​Award, a lifetime achievement award, for “his talent, body of work and inspiration to others.”

A total of 421 prizes were awarded over the course of the 68th annual Directions show in Toronto.

The ADCC added a new category to its roster this year. The Mick Griffin Best Editing Award in recognition of the best editing work done in Canadian creative was awarded to Marka Rankovic and Skin and Bones Film Company for their entry “SickKids VS Undeniable” for the SickKids Foundation.

Here is a full list of the Gold winners.

Advertising​

Lg2 for its Newspaper​ ​Ad,​ ​Single​ ​entry “Bitter News” for Farnham Ale & Lager.
Leo Burnett, Toronto for its Posters,​ ​Campaign​ ​entry “IKEA: Cook This Page” for IKEA Canada.
Leo Burnett, Toronto for its Print​ ​Enhanced,​ ​Single​ ​entry “IKEA: Cook This Page: Fish/Fisk” for IKEA Canada. Also awarded in Advertising​ ​Best​ ​Art​ ​Direction.
Lg2 for its Consumer​ ​Magazine​ ​Campaign​ ​entry “As Simple as That” for Plaisirs Gastronomiques.
Cossette for its Public​ ​Service​ ​Ad​ ​Campaign​ ​entry “Uncertain Terms” for Children of the Street Society.
Lg2 for its Advertising​ ​Billboard​ ​Campaign​ ​entry “Free the bear in you” for Les Brasseurs Du Nord – Boréale.
The&Partnership for its Direct​ ​Mail​ ​entry “Help Wanted” for the Wall Street Journal.
Leo Burnett Toronto for its Advertising​ ​Miscellaneous​ ​entry “Museum of Contemporary Art: The 1 of 100 Book” for the Museum of Contemporary Art.
Sid Lee for their Experiential​ ​entry “WWF Real Scary Masks” for World Wildlife Fund Canada. That campaign was also awarded in Advertising​ ​Best​ ​Art​ ​Direction,​ ​Campaign​.

Graphic​ ​Design​

John St. for its Package​ ​Design​ ​entry “The Goods Packaging” for The Goods.
Underline Studio for its Posters,​ ​Single​ ​entry “Design New York” for The Advertising & Design Club of Canada.
Lg2 for its Posters,​ ​Campaign​ ​entry “Olympic Park” for Olympic Park.
Leo Burnett, Toronto for its Graphic​ ​Design,​ ​Miscellaneous​ ​entry “IKEA: Cook This Page” for IKEA Canada.

Interactive​

Anomaly for its Interactive,​ ​Design​ ​entry “Nike Face of the Fans” for Nike.
Jam3 for its Website​ ​(overall)​ ​entry “ISpy” for CMF and NZ On Air.
Jam3 for its Animation​ ​&​ ​Motion​ ​entry “Independence Day 2” for 20th Century Fox.
Rethink Canada for its Innovative​ ​Use​ ​of​ ​Technology​ ​entry “Stranger’s Voice” for Branch Out Neurological Foundation.
Juniper Park\TBWA for its Non-Profit/Public​ ​Service​ ​entry “Blamé” for YWCA Canada.
FCB Toronto for its Education​ ​&​ ​Information​ ​entry “Down Syndrome Answers” for Canadian Down Syndrome Society.

Film,​ ​Radio,​ ​and​ ​Integrated​ ​Campaign​ ​

Lg2 for its TV​ ​Single,​ ​30​ ​Seconds​ ​entry “Office” for Farnham Ale & Lager.
Cossette for its TV​ ​Single,​ ​Low​ ​Budget​ ​entry “Piano” for Banff Centre for Arts and Creativity.
Cossette for its TV​ ​Public​ ​Service,​ ​Single​ ​and Cinema​ ​entry “SickKids VS Undeniable” for SickKids Foundation.
Sid Lee for its Online​ ​Video,​ ​Single​ ​entry “Santa Clarita Diet” for Netflix.
Skin and Bones Film Company for its Direction​ entry “SickKids VS Undeniable” for SickKids Foundation.
OPC for its Cinematography​ ​entry “River” for Leon Bridges.
Juniper Park\TBWA for its Special​ ​Effects​ ​entry “Return of the Snowmen” for Nissan Canada.
DDB Canada its Original​ ​Music​ ​entry “Mia & Morton” for The Dairy Farmers of Canada.
TAXI for its Radio​ ​Single,​ ​1-30​ ​Seconds​ ​entry “Holy Cow” for Canadian Tire.
Lg2 for its Radio​ ​Single,​ ​over​ ​30​ ​Seconds​ ​entry “Wim” for Farnham Ale & Lager.
J. Walter Thompson for its Radio​ ​Campaign​ ​entry “Toronto Speakers Academy”for Toronto Speakers Academy.
Rethink for its Radio​ ​Public​ ​Service​ ​Campaign​ ​entry “Stranger’s Voice – Mom, Friend, Brother” for Branch Out Neurological Foundation.

Michael​ ​O’Reilly​ ​Best​ ​Copywriting​

Sid Lee for its Film​ ​entry “Stand Witness” for Maple Leafs Sports & Entertainment.

Integrated​ ​Campaign​

Cossette for its entry “SickKids VS Undeniable” for SickKids Foundation.

Media​ ​Innovation,​ ​Single​

KBS Canada for its entry “Innocence Canada Logo” for Innocence Canada.

Media​ ​Innovation,​ ​Campaign​ ​

Leo Burnett, Toronto for its entry “IKEA: Cook This Page” for IKEA Canada.

Promo,​ ​Single​ Gold

Sid Lee for its entry “WWF Real Scary Masks” for World Wildlife Fund Canada.

Promo,​ ​Campaign​

Lg2 for its entry “Give-A-Care” for Rethink Breast Cancer.

Influencer​ ​Campaign

FCB Toronto for its entry “Down Syndrome Answers” for Canadian Down Syndrome Society.

Advertising​ ​Illustration​

Sid Lee for its entry “WWF Real Scary” for World Wildlife Fund Canada.

ADCC​ ​Student​ ​Competition​

Sara​ ​Wong​ ​from Conestoga College, for her Editorial​ ​&​ ​Book​ ​Design​ ​entry “Doctors Shocked.”
Michael​ ​Romaniuk​ ​from McMaster University, for his Interactive​ ​entry “The Awakening.”