Up to the Minute: NFL Canada selects TTG

Plus, Colour hires new CD, Faulhaber Communications wins three new clients, and more news you may have missed.
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Hires and Promotions

Chad Raymond has joined creative social agency Colour as creative director. Raymond is a former associate creative director for Canopy Growth and a former senior art director for Bensimon Byrne. He was brought on at Colour following a year of growth at the agency.

Bleublancrouge has welcomed three new directors. Natalie Wu has joined as group account director, having worked 15 years in the agency world with clients including Johnson & Johnson, P&G and Pfizer. Annie Morad was brought on group account director for the Quebec Toyota Dealers Association. Laurence-Étienne Hillman returns to the agency as production director of innovation and events.

Match Marketing Group has appointed Scot Wheeler to the role of SVP of applied analytics. Based out of Chicago, he will oversee the agency’s Data-Driven Experience capability. Wheeler joins from online grocer Peapod, where he was director of consumer insights and marketing analytics.

Experiential agency Embr has hired Jessica Peart as director of client service to lead the development of its experiential programs. Peart joins Embr after leadership stints at Citizen Relations’ XM team and Newad.

New Business

NFL Canada has selected TTG Partnerships, a subsidiary of TTG Canada, as its sponsorship sales agency in Canada. The strategic marketing and sponsorship firm will help expand the NFL’s roster of corporate partners in Canada through the development of commercial assets and propositions.

PR and marketing agency Faulhaber Communications has won three new Vancouver-based brands as clients. It has been named AOR for Donnelly Group, a hospitality company with locations in Toronto and Vancouver. It has also won the business of Barber & Co., a men’s grooming line that operates under the Donnelly Group banner, and of footwear brand Native Shoes. The accounts mark continued growth for the agency, which opened its Vancouver office in January.

The Academy of Canadian Cinema and Television has named National Public Relations as its PR agency for 2018. The Academy will be working with the agency to increase awareness of and appreciation for Canadian content and talent.  Through the partnership, National becomes the exclusive sponsor of The Academy’s press conferences and Canadian Screen Week Press Rooms.

Media

In its first partnership with Canadian media companies, Snapchat has signed content agreements with the CBC and Bell Media. The companies will create original, local content for Snapchat’s Discover and Our Stories feature. Snapchat has not revealed the nature of the content the parties will be producing, but it said in a third-quarter earnings call that professional journalism continues to play an important role on the platform.

Canadians are the first to test new Facebook ad safety features. On Tuesday, the company began rolling out the feature, which allows them to see all the ads a page is running on the platform, including those not targeted at them. The initial test does not include targeting information or details regarding which platforms the ads are running on. Facebook expects to roll out the features in the U.S. and other markets starting next summer.