Nominate the next Retail Innovator of the Year

Sephora stole the show last year with its customer experience. Was your retailer transformative enough to do the same?
shopperinnovationawards

Do you work for a retailer that has completely revamped its in-store experience? Is your organization using its data to connect with customers in new ways? Have you changed your perspective on how to best utilize your e-commerce platform?

Then your brand might be a candidate for this year’s Retail Innovator of the Year award.

As part of the annual Shopper Innovation Awards, retailers in any category can stake their claim to being the one that made the biggest strides in improving its customer experience, based on insights gained from consumer and shopper research over the past calendar year. If you’re looking for ideas about the standard of innovation the jury will be looking for, you can read about last year’s winner: Sephora.

The winner will be selected by the online jury for this year’s Shopper Innovation Awards. Deadline for submissions is Dec. 20 and can be sent to Jennifer Horn at jhorn@brunico.com.

Submissions should provide specific details about insights gained in the following areas, how they were implemented and, when possible, the impact it had on business results:

In-store experience: Over the past calendar year, what steps have you taken to improve your in-store experience based on shopper insights (this could include merchandising, exclusive product lines, events and in-store tech innovation). What results have you seen?

E-commerce programs: Over the past calendar year, what initiatives have you undertaken to improve your ecommerce offering? What results have you seen?

Digital and CRM programs: Over the past year, what have you done to improve your digital/CRM experience – or to act on insights gleaned from your shoppers? What results have you seen?

Marketing communications: Over the past calendar year, what has your organization done differently in terms of marketing communications? What results have you seen?

Internal innovation: Over the past calendar year, what has your organization done internally to facilitate overall innovation? This could include hiring more staff within a specific department, changing workflows or creating more collaborative environments. What results have you seen?